Our Story

 

Alla Prima Lingerie & Swim has been bewitching San Francisco with cutting edge lingerie from Europe since 1998. Our mission is to create a safe and respectful environment in which we are empowered by beauty in its many forms.

Covid-19 has forced many changes upon all of us. Please bear with us while we learn new ways to connect with you.

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Helicopter ride to the glaciers. Bucket list experience.
In case you were wondering where we’ve gone…
Like precious gems passed down through generations, the Royal Jewel Collection from I.D. Sarrieri embodies enduring beauty and sophistication. #IDSarrieri #TimelessBeauty #FrenchLace #ArtisanalExcellence #HeritageDesign #AllaPrimaLingerie
Whispers of tulle, secrets in satin. Ere’s new essentials collection strips luxury down to its purest form. Where simplicity meets sensuality, and every piece speaks in silence. #EresParis #LuxuryEssentials #MinimalistLingerie #TimelessStyle
Your vote matters! Make your voice heard today like your life depended on it. #VoteToday #YourVoiceYourChoice #IVoted #ShapeTheFuture #AllaPrimaLingerie
Lori and Amaryll of Boulette’s Larder are true pioneers in San Francisco. They need our support to get through this challenge. If you’re able to, please donate. Link in bio.
For those who know that true luxury begins within. Crafted from the brand’s proprietary fabric, it has excellent recovery properties. The fabric is double-layered for support and has a distinctive matte finish. #EresLingerie #EresParis #Timele